The stores created by Online Store Creation are designed to attract customers and increase your sales. You may choose from any or all of the major features below.

Design Features

Standard Look and Feel Design is industry standard - anyone who has used other stores, including eBay, will instantly feel at home.
Domain name Choose any available domain name for your store (such as www.example.com) or country specific domain name (such as www.example.com.au).
Logo Display your logo - whether supplied by you, or produced by our professional graphic designers.
Graphics Large choice of formats, colors and graphics to ensure your store is uniquely you.
Videos Embed any sort of video (including YouTube galleries).
Unlimited Photos Each product can be displayed with an unlimited number of photos.
Zoom Special zoom feature so your customers can see the photos in detail.
Thumbnails The storefront displays each product as a thumbnail image, which can be clicked for further detail and photos.
Automatic Thumbnail Choose which of the product's photos becomes the thumbnail.
Photo Description Give each photo a descriptive title to make the experience even more user friendly.
Galleries Automatically generated photo galleries to enable browsing through photos a one click experience.
Home page The customer can go directly into the store, or alternatively have a "home page" to go to beforehand.
Category Menus Separate your products into different categories, displayed under their own menus and sub-menus.
Browser Support The store will display on all popular web browsers (Internet Explorer, FireFox, Chrome, etc) - on PCs, Macs and laptops.
iPhone Support Optimised for iPhone experience.
iPad Support Optimised for an iPad-native experience.
Android Support Optimised for Android experience.
Blackberry Support Optimised for Blackberry experience.
Palm Support Optimised for Palm experience.
Policies Include terms and conditions, returns policy, security policy etc.
Contact Pages Customers can input their details to ensure they can be contacted (for example email addresses).
Optional Registration A customer may pay with ot without registration (great for customers who don't like to leave their details).

Product Features

Online Checkout Simple and user-friendly checkout system to confirm purchase, enter shipping address and pay.
One click 'Add To Cart' Add any product to the online shopping cart with a single click. Easy!
Brands Each product can be assigned their own brand or manufacturer.
Logical Products The store can be configured to sell physical products (such as clothes or computers) as well as logical products (such as downloadable software or music, or concert tickets).
Gift Wrapping Enable the customer to choose whether he wants his product gift wrapped.
Weight Optionally configure a weight for each product to calculate shipping.
Inventory Track the inventory level of each product (number available in stock).
Low Inventory Warning When the stock number of a product reaches a certain level, a 'low inventory' warning is flagged.
Special Pricing Rules Rules can be automatically configured into pricing calculations (for example add $5 if extra-large shirt)
Call for Pricing Option Requests customers to call you for prices, rather than display the prices online.
Catalog Mode Enable your products to be displayed online but not purchased (for exmaple because they are too big to ship).
Bulk Import From Excel Import thousands of products from a spreadsheet to populate your store quickly and efficiently.
Reviews Product reviews can be entered and published for other customers to see.
Cost Price Specify cost price (invisible to customers, used for Analytics below).
Sales Events Enter special prices for sales events.
Taxation Configure whether a product is taxed or not.
Geographic Tax Regions Full support for different tax zones in separate geographical regions.
Price Incl/Excl of Tax Your price can be set inclusive or exclusive of tax.
Tax Display Display your tax in the store as well as in invoices that are emailed to customers.
Product Comparisons Products can be compared against each other to determine which is best for the customer.
Multi-Currency Complete multi-currency support - the user can select any currency.
Exchange Rates Exchange rates for multi-currency are updated automatically, in real time.
Currency Detection Currency can be displayed automatically by detecting the visitor's region.
Default Currency One currency (such as $US) selected as default for payments (independent of which currency is actually displayed on screen).
Unlimited Options Products can be set to have any number of options (such as size, color and model).
Mandatory Options Set your store so that some options have to be set by the customer (for example the size) before they can purchase it.
Option Types Option types can be varied between free text, checkboxes, date pickers, file uploads, numbers, product lists, color swatches, texture swatches and others.

Purchasing and Checkout Features

Credit Cards Configure which credit cards are accepted online, without leaving your store.
Ultra-Secure Payments All payment is done via an encrypted SSL channel - world best standard.
PayPal Accept Paypal payments.
Google Checkout Accept Google Checkout payments .
COD Accept Cash on Delivery payments.
Cheque Accept cheque payments.
UPS, USPS, BPay, FedEx etc Accept multiple other payment types.
Over the Phone Orders Advertise online, and provide contact details to take orders over the phone.
Payment Into Your Account Payments go directly into the bank account of your choice.
Multiple Items in Cart Purchase multiple items and pay for them together, rather than one by one.
Emails Automatically sends emails to customers if an order's status changes (for example Order Confirmation and Order Shipped).
Order Tracking links Send order tracking links to customers via email, enabing them to view their orders over the internet.
Email Invoice Automatically email printable invoices to customers upon payment.
Shipping Quotes Automatically calculate the cost of shipping to any destination and include as part of the price.
Free Shipping Provide free shipping on a per-product basis.
Free Shipping over $x Provide free shipping for products over $x.
Limit Shipping by Region Limit shipping of a product to a specific country or state.
Shipping Options Enable your customer to select which shipping option they want.
Handling Cost Define order handling costs as part of the price.
Bulk Quantity Discount Automatically discount purchases if ordered in bulk numbers.
Order Quantities Set the minimum or maximum order quantity associated with any product.
Single or Multi-page Checkout Configure your store to have the entire checkout process occur on one page, or multiple pages.
Custom Checkout Fields Request specialised information (for example special packaging instructions).
Order Numbers All orders have a unique numbers enabling easy tracking and identification.
Recommendations Automatic recommendations in the form "You may also likeā€¦".
Ordering by Date Ranges Set a date range between which a product is able to be ordered.
Return System Complete returns system - with optional refund, swap or credit
Return Reasons Customize a drop down list of reasons enabling the customer to select why a product is returned.
Return Disabled Disable returns if required.
Account or Guest Checkout Enable your customers to pay either via a registered account or as a one time guest, without registration.

Customer Account Features

Account Messages Messages to the store owner can be sent and received through customer account details.
Account Order Status The status of any order is visible in the customer's account details.
Reorder Any item may be reordered simply by selecting the 'Reorder' button in their account details.
View Order Details The original details of any order, such as description and images, can be viewed in the customer's account details.
Completed Orders Orders that have completed can be viewed in the customer's account details.

Security and Technology Features

Encryption All confidential transactions, such as credit card payments, occur on a secure encrypted channel.
PCI Compliance Technology used has been audited and is Payment Card Industry (PCI) compliant to avoid fraud and compromise.
Enterprise Architecture The technology underpinning your store sits on an enterprise architecture, supporting 10,000+ other stores.
Redundancy Three separate networks and 7 points of presence, providing redundancy and protecting your up-time.
Security System World-class security against hacking and fraud.

Search Engine Optimization

Optimized content All pages are fully optimized for search engines such as Google.
Optimized Links All links (called URLs) are fully optimized for search engines such as Google.
Redirection If users type in your domain name without the www, they will get correctly redirected.
Per Page Optimization Pages can be set up with their own titles, descriptions and keywords for search engine optimization.
Headers Correct use of titles which is extremely important to how search engines such as Google parse pages.
Optimized Images Images are correctly tagged to ensure they are visible and parsed by search engines.
Compliance All code is 100% compliant (HTML, CSS) to ensure that search engines can browse it without problems.

Analytics and Reports

Date Range Graphs and Reports can be provided on any date range (today, yesterday, last 30 days, all time etc).
Dashboard Data and graphs of total revenue, unique visitors, completed orders and conversion rate.
Top 20 Customers For top 20 customers, number of orders and amount spent.
Top 20 Selling Products For top 20 best selling products, number of orders and revenue.
Order Locations Integrate with Google Analytics to determine where your customers came from.
Orders For a given period, list which and how many of the products were ordered, and revenue.
Sales Tax Configure your store to calculate your Sales / Goods & Services tax.
Product Popularity Report showing which products were most popular (by views).
Inventory Inventory report showing your current stock levels.
Revenue by Customer Report showing revenue per each customer.
Storage See how much data you are storing.
Transfer See how much data you are transferring over the internet.
Customer Address Book Examine the addresses of your customers (where products were shipped to).
Google Analytics Automatic integration with Google Analytics.

Search and Filters

Price Filter Products displayed can be filtered by a low/high price range.
Price Sort Products displayed can be sorted by price increasing or decreasing.
Free Shipping Filter Products displayed can be filtered to show those with free shipping.
Brand Filter Products displayed can be filtered by a particular brand / manufacturer.
Advanced Search Options Advanced options for enhanced search capability.
Search Tips Search options have helpful hints to assist the customer.
Search Suggest Automatic suggestions for improving search results ("Did you mean...?")
Search Results Statistics on which keywords your customers used in searches.
Number of Searches Statistics on the number of searches over a date range.
Most Popular Keywords Statistics on the most popular keywords used by customers.
Worst Performing Keywords Statistics on the most popular keywords used by customers that did not yield a result.

Marketing Features

Mailouts Complete, automatic integration to enable mailouts to customers.
Newsletter Subscriptions Newsletter subscription panel for customer newsletters and campaigns.
Customized Emails All emails (invoices, mailouts and others) can be customised to fit your image and logos.
Facebook Facebook "Like" button on product pages.
Social Media Sites Share your products on 20+ social media sites via AddThis buttton.
eBay Automatic integration with eBay - sell any of your products on eBay from your store.
Coupons Enable coupon entry for free shipping (coupons can be tracked, and may be limited by users or by dates).
Gift Certificates Create and distribute online gift certificates (redeemed for their face value on your site).
Banners Display promotional banners.
Discount Campaigns Create campaigns such as "Buy one, get one free of equal value" - discounts can be per-product or store-wide.
Create Extra Sales Display panel with "Customers who viewed this product also viewed..."
Google AdWords Export to Google AdWords campaigns.
Popular Products Entice your customers by showing the most popular products at the bottom of the store.
New Products Entice your customers by showing the newest products at the bottom of the store.
News Publish recent news items.

QUOTE OF THE DAY Buying something on sale is a very special feeling. In fact, the less I pay for something, the more it is worth to me. I have a dress that I paid so little for that I am afraid to wear it. I could spill something on it, and then how would I replace it for that amount of money?
- Rita Rudner